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| Hard Copy |
$4,000 |
| Site License (includes PDF,
Word Document, hard copy and site rights
for internal network usage across one company
division/brand) |
$6,000 |
| Additional site
rights are available per company division/brand. Contact
NMI for more details and pricing |
Table
of Contents | Order
Report |
Understanding the LOHAS
Market: A Focus on Corporate Social Responsibility
This 120+-page report provides a general overview
of the LOHAS marketplace and of the five NMI LOHAS segments.
It explores how NMI’s proprietary
LOHAS consumer segments differ in attitudes toward the
environment, society, corporate social responsibility,
and health. It also provides an introduction to their
behavior, sources of influence, and demographics.
It will include an expanded focus on consumer attitudes,
behavioral effects, trust, and sources of influence related
to corporate social responsibility. Analysis of the attitudes
and behavior of the five new proprietary consumer segments
(LOHAS, NATURALITES, CONVENTIONALS, DRIFTERS and UNCONCERNED)
is included. Learn to what degree CSR appeals to each segment,
what specific activities consumers are interested in, and
how CSR changes consumer behavior.
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